Social Marketing Thailand
Facebook Advertising & Retargeting
Facebook is the largest social network in the world. Thailand has one of the highest Facebook usage rates per user in the world. If you are not yet using Facebook to reach new audiences through advertising you are missing out on this fabtastic opportunity.
Many people do not realize that you absolutely must use paid Facebook advertising to reap the biggest benefits from Facebook. Facebook fan pages provide only very limited organic reach. To give you an example: Let’s say you have a Facebook page with 500,000 fans. Now when you post something on your page, Facebook shows this post NOT to all of those 500,000 but actually to only about 5% of that list. That’s it. They do it on purpose of course to steer people into paying for ads. But if you have such a great and effective ad platform, we are not complaining.
This is one of the newest and hottest advertising platforms on the market. Instagram ads just in 2015 opened up to a larger group of countries including Thailand. If your products are very visual, for example fashion, luxury items, travel, etc. then Instagram is probably the best social network to tell your story. We highly recommend you give it a try. We can create, run and report on performance of your Instagram campaigns. Take the hassle and time out of running your online advertising campaigns and let us manage your accounts professionally. View more info about Instagram ads and the different available formats here.
Twitter Advertising & Retargeting
Twitter, at least in Thailand, is an often overlooked social network. But this is a mistake, it has one of the largest user bases of any network and even in Thailand Twitter is large enough to provide great scale for your ad campaigns. Targeting options are different than from Facebook for example. You can easily target your competitors fans for example, a feature not always possible on Facebook.
Twitter also has a retargeting engine which let you advertise to people who visited your website when they go browse Twitter.com.
YouTube Advertising & Retargeting
You can advertise on YouTube with video content. Your video ads can be short or long and are displayed before videos that people want to see on YouTube. People have the option to skip your ad after 5 seconds if they wish to do so. If that happens, you don’t have to pay for that adview. Only if somebody watches your ad for 30 seconds or until the end of your video ad (whatever comes earlier) will you be paying for this ad.
YouTube Social Product Reviews
A very effective way to use YouTube is with product reviews. We can launch your product by sending samples to our database of YouTube influencers so that they record reviews of your product or service and post this to their followers. Over 90% of people state that they use video reviews in their purchase decision making so this is an extremely effective way to launch a product or promote your products in a way that is very subtle, not like a direct advertising.
Google Adwords Advertising & Retargeting
With Adwords you can place text advertisings on Google’s search engine. When people search for a certain topic which is part of your keyword campaign, your ads are going to show up on Google search. And here lies also the big difference between Facebook ads and Google ads:
On Facebook, you show ads to people that match certain criteria, such as age, sex, interests etc. On Google, you show ads to people that are in that moment actively doing a search on Google for a certain topic. This shows they have some intent at this very moment and are probably more likely to act on that as compared to Facebook.
To start on Adwords, you nee to initially create a keyword list of what terms you want to target, open an Adwords account and then setup your ads. We offer very competitive rates in this field, Speak to us today to find out more.
Social Account Management
These days it is not enough anymore to just be on Facebook. There are numerous other social networks out there that have huge user numbers and that you need to utilize for your business. There is Twitter, Instagram, YouTube, Vine to name a few of the largest ones.
And all of these networks need a different approach, it is not best practice to just copy your content over all networks that you are on. If you don’t have an in-house team to handle this it is very likely you will end up with social pages that are out of date and that have new content only very infrequently. This doesn’t send a good signal to people visiting your page.
In this case we can provide you with complete Thai social account management of all your social media pages. We can post photos, images, run contests to engage your users, report on progress, even produce content for you if you wish us to do so.
Combine this with our Facebook advertising service and you have a very powerful tool to grow your business.
LINE@ Business Accounts
We also provide LINE@ business account setup and management as part of our social account management service. It is still a fairly new format but with LINE’s strong foothold in the Thai market a very important channel not to forget. LINE@ accounts are not “normal” LINE accounts but provide business features such as mass messaging your friends directly. Find out more here.
We provide very cost effective Thai influencer campaigns for any category of product. Please read this page for more info on influencer Marketing.